{"product_id":"9780914091677-malort","title":"Malort","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eThe Redemption of a Revered and Reviled Spirit\u003cbr\u003e\u003cb\u003eMalÖrt may be the worst thing you’ll ever taste.\u003c\/b\u003e\u003cbr\u003e But Jeppson’s MalÖrt is no stunt. Known primarily for its intense bitterness—such bitterness that it has been compared to “a forest fire, if the forest was made of earwax”—it is rooted in centuries-old Swedish tradition. \u003cb\u003eIt’s a fluke to have ever existed in the United States\u003c\/b\u003e and flukier still to have survived 100 years. Least likely of all: Jeppson’s MalÖrt becoming the cultural sensation it is today.\u003cbr\u003e\u003ci\u003eMal\u003c\/i\u003e\u003ci\u003eÖrt\u003c\/i\u003e is a story of love, relationships and how one generation finds meaning where generations before did not. Such transformations happen in art, in history, and in food, and it happened to Jeppson’s MalÖrt.\u003cbr\u003e\u003cb\u003eAuthor and beer expert Josh Noel unpacks\u003c\/b\u003e\u003cb\u003e a uniquely American tale, equal parts culture, business, and personal relationships \u003c\/b\u003eas well as secret love, federal prison, a David vs. Goliath court battle, and, ultimately, the sale of Jeppson’s MalÖrt, in 2018, to make an unlikely millionaire of Pat Gabelick, a 74-year-old Chicago woman who spent much of her life as a legal secretary.\u003cbr\u003e\u003cb\u003e\u003ci\u003eMal\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e\u003ci\u003eÖrt\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e isn’t just the story of one brazen liquor—it is the story of modern tastes and cultural shifts.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":41810425610337,"sku":"9780914091677","price":14.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_41361796.jpg?v=1779329718","url":"https:\/\/www.rarewaves.com\/products\/9780914091677-malort","provider":"Rarewaves.com","version":"1.0","type":"link"}