{"product_id":"9780865719552-pawpaws","title":"Pawpaws","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eThe Complete Growing and Marketing Guide\u003cbr\u003e\u003cp\u003e\u003cem\u003ePawpaws\u003c\/em\u003e is an in-depth guide to growing and marketing North America's forgotten native fruit at small commercial orchard scale. Coverage includes selecting cultivars, orchard planning, propagating, organic growing, pest management, harvesting, marketing, and value-added products. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eBring an almost-forgotten fruit back to life—and into your business. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePawpaws, also called \"Indiana bananas,\" are North America's largest native fruit. Long overlooked, they're now exploding in popularity with chefs, craft brewers, and fruit lovers—and Pawpaws is the first comprehensive guide to small-scale commercial pawpaw production.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy This Book Matters \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhether you're a market grower, orchardist, or food forest steward, adding pawpaws can diversify your crops, strengthen your bottom line, and connect you with a fast-growing niche market. This book shows you exactly how to cultivate, manage, and market this unique fruit for success.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat You'll Learn \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eInside, you'll find practical, field-tested advice on every stage of pawpaw cultivation, including:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe fascinating botany and cultural history of pawpaws\u003c\/li\u003e\n\u003cli\u003eHow to site and plan a productive orchard\u003c\/li\u003e\n\u003cli\u003eTips for selecting top-quality nursery trees\u003c\/li\u003e\n\u003cli\u003eDescriptions of over \u003cstrong\u003e50 cultivar profiles \u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003ePropagation, grafting, and organic growing techniques\u003c\/li\u003e\n\u003cli\u003eEffective pest and disease management strategies\u003c\/li\u003e\n\u003cli\u003eMarketing fresh pawpaws, seeds, and nursery starts\u003c\/li\u003e\n\u003cli\u003eProcessing and creating value-added pawpaw products.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eWhy Trust This Guide? \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAuthor \u003cstrong\u003eBlake Cothron\u003c\/strong\u003e, organic farmer and nurseryman, brings over 20 years of hands-on expertise in horticulture and sustainable agriculture. He operates \u003cstrong\u003eHeritage Nursery\u003c\/strong\u003e, a USDA Certified Organic research farm specializing in pawpaws, and is widely recognized as a trusted voice in organic growing.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eEndorsements highlight the importance of this work: \u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\"A much-needed contribution to the pursuit of pawpaw culture.\" \u003cstrong\u003e— R. Neal Peterson, founder, Peterson Pawpaws\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\"Blake Cothron is an authority on pawpaws and provides a clear, detailed guide for commercial success in growing this oddly appealing species.\" \u003cstrong\u003e— Pam Dawling, author, \u003cem\u003eThe Year-Round Hoophouse \u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Opportunity Is Now \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eInterest in pawpaws is skyrocketing. Don't miss the chance to grow this extraordinary fruit, diversify your offerings, and lead the way in a growing the movement for local, sustainable food.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDiscover the commercial potential of pawpaws—and start building your own success story today. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":57793138327926,"sku":"9780865719552","price":23.05,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_33624665.jpg?v=1777865597","url":"https:\/\/www.rarewaves.com\/products\/9780865719552-pawpaws","provider":"Rarewaves.com","version":"1.0","type":"link"}