{"product_id":"9780864926609-tales-from-under-the-rim","title":"Tales from Under the Rim","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eThe Marketing of Tim Hortons\u003cbr\u003e\u003cp\u003e\u003cb\u003eA National Bestseller. Now available in paperback.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"On a Rrrroll! You may not be familiar with Ron Buist, but you know his handiwork.\" — The Ottawa Citizen.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eTales from Under the Rim\u003c\/i\u003e is a behind-the-scenes look at a simple business that became a Canadian icon. \u003ci\u003eTales from Under the Rim\u003c\/i\u003e chronicles the rise of Tim Hortons, from its humble beginnings to a national institution. The recipe was simple: it took \"one hockey player, one favourite barber shop, one former drummer, and one police officer\" plus \"the luck hard work brings\" to transform a once unknown donut shop into one of Canada's leading franchise operations.\u003c\/p\u003e \u003cp\u003eIn this bestselling business memoir, Ron Buist shows how Tim Hortons became a second home to millions of Canadians. It includes the grass-roots marketing strategy that defined the early years, the Tim Hortons habit of listening to customers, and the whole story of Roll Up the Rim to Win, the no-frills contest that has become a defining feature of Canadian life.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40783082979425,"sku":"9780864926609","price":12.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_28348990.jpg?v=1728924840","url":"https:\/\/www.rarewaves.com\/products\/9780864926609-tales-from-under-the-rim","provider":"Rarewaves.com","version":"1.0","type":"link"}