{"product_id":"9780861545681-how-minds-change","title":"How Minds Change","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eThe New Science of Belief, Opinion and Persuasion\u003cbr\u003e\u003cp\u003eOur most deeply held opinions and beliefs can be changed – here’s how.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eIn an increasingly polarised world, it sometimes feels impossible to talk to someone you disagree with, let alone change their mind. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHowever, you could be just \u003cem\u003eone\u003c\/em\u003e conversation away from reshaping someone's world view – here's how.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e‘In a time when too many minds seem closed, this is a masterful analysis of what it takes to open them.’ \u003cstrong\u003eADAM GRANT, AUTHOR OF \u003cem\u003eTHINK AGAIN \u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSelf-delusion expert and psychology nerd David McRaney sets out to discover not just what it takes to influence others, but \u003cem\u003ewhy\u003c\/em\u003e we believe in the first place. Along the way he meets a former Westboro Baptist Church member who was de-radicalised on Twitter, goes deep canvassing to see how quickly people will surrender their character-defining views, finds a former 9\/11 Truther who turned his back on it all, and reveals how, within a few years, half a country can go from opposing the ‘gay agenda’ to happily attending same-sex weddings.\u003c\/p\u003e\n\u003cp\u003eDistilling the latest research in psychology and neuroscience, \u003cem\u003eHow Minds Change\u003c\/em\u003e reveals how beliefs take hold, not over hundreds of years, but in less than a generation, in less than a decade, and sometimes in an instant.\u003c\/p\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cp\u003e‘Optimistic, illuminating and even inspiring.’\u003cstrong\u003e \u003cem\u003eGUARDIAN\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e‘A tonic for those who might scratch their head at how others could be so nonsensical.’ \u003cstrong\u003e\u003cem\u003eNEW SCIENTIST\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e‘\u003cem\u003eHow Minds Change\u003c\/em\u003e brings us face to face with the radically weird science of how our thoughts, perceptions, and beliefs are actually formed, and how they can, for better or worse, be modified.’\u003cstrong\u003e JORDAN ELLENBERG\u003c\/strong\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40805068832865,"sku":"9780861545681","price":10.46,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_27207427.jpg?v=1721573058","url":"https:\/\/www.rarewaves.com\/products\/9780861545681-how-minds-change","provider":"Rarewaves.com","version":"1.0","type":"link"}