{"product_id":"9780861544998-elements-of-choice","title":"The Elements of Choice","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eWhy the Way We Decide Matters\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eFirst, this book will change how you see the world. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThen you will change how others see it.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\u003cstrong\u003e‘Indispensable’ Daniel Kahneman\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow do you get people to agree to donate their organs? What’s the trick to reading a wine list? What’s the perfect number of potential matches a dating site should offer? \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEvery time we make a choice, our minds go through an elaborate process most of us never even notice. We’re influenced by subtle aspects of the way the choice is presented that often make the difference between a good decision and a bad one. To overcome the common faults in our decision-making and enable better choices in any situation involves conscious and intentional decision design.\u003c\/p\u003e\n\u003cp\u003eTranscending the familiar concepts of nudges and defaults, \u003cem\u003eThe Elements of Choice\u003c\/em\u003e offers a comprehensive, systematic guide to creating effective choice architectures, the environments in which we make decisions. The designers of decisions need to consider all the elements involved in presenting a choice: how many options to offer, how to present those options, how to account for our natural cognitive shortcuts, and much more. These levers are unappreciated, yet they impact our reasoning every day.\u003c\/p\u003e\n\u003cp\u003eThis book doesn’t simply analyse the mental fallacies that trip us up. It goes further to show us what good decision-making looks like – that it can be both moral and effective.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40927963578465,"sku":"9780861544998","price":11.66,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_27754691.jpg?v=1722024595","url":"https:\/\/www.rarewaves.com\/products\/9780861544998-elements-of-choice","provider":"Rarewaves.com","version":"1.0","type":"link"}