{"product_id":"9780838938706-elevating-the-school-lib","title":"Elevating the School Library","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eBuilding Positive Perceptions Through Brand Behavior\u003cbr\u003eBranding isn’t just for companies and celebrities. The school library is a brand too, and this book will show how powerful the concept of branding can be. Learn how to use it as a tool for articulating the value of the school library while also defining to stakeholders who school librarians are and why having a school librarian matters.\u003cbr\u003eBranding isn't just for companies and celebrities. Your school library is a brand too, and this book will show you how powerful the concept of branding can be. You will learn how to use it as a tool for articulating the value and importance of the school library while also better defining and delineating to stakeholders who school librarians are and why having a school librarian matters. Complete with a list of guiding questions at the end of each chapter to help you put its concepts into practice, this book \u003cul\u003e\n\u003cli\u003e includes templates, checklists, and worksheets to assist you in undertaking school library branding, a rebrand, or a brand rehabilitation; \u003c\/li\u003e\n\u003cli\u003e offers concrete guidance and techniques for engaging effectively with your community by creating a strategic communications plan; \u003c\/li\u003e\n\u003cli\u003e walks you through incorporating the use of data and community demographics analysis to improve your practice and thus increase positive perceptions of the impact of your work; \u003c\/li\u003e\n\u003cli\u003e shows how to use existing AASL personas as well as how to develop additional learner personas (such as trauma-sensitive, special groups and non-users) through a brand audit; \u003c\/li\u003e\n\u003cli\u003e presents a focused exploration of brand behavior, emphasizing the impact, influence, and integrity of brand credibility; \u003c\/li\u003e\n\u003cli\u003e analyzes the work of Jim Collins (\u003ci\u003eGood to Great\u003c\/i\u003e), John Kotter (\u003ci\u003eOur Iceberg is Melting\u003c\/i\u003e), and others to shed light on the importance of the \"business\" aspects of the school library; and \u003c\/li\u003e\n\u003cli\u003e spotlights successful and unsuccessful examples of branding from the realm of both business and libraries, connecting them to the AASL Standards. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55125581169014,"sku":"9780838938706","price":37.92,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_34832704_8bbc6c66-ca5c-4aba-86e8-d35bcdf7394c.jpg?v=1750288688","url":"https:\/\/www.rarewaves.com\/products\/9780838938706-elevating-the-school-lib","provider":"Rarewaves.com","version":"1.0","type":"link"}