{"product_id":"9780822328919-recentering-globalization","title":"Recentering Globalization","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003ePopular Culture and Japanese Transnationalism\u003cbr\u003eGlobalization is usually thought of as the worldwide spread of Western - particularly American - popular culture. Yet if one nation stands out in the dissemination of pop culture in East and Southeast Asia, it is Japan. This title explores how Japanese popular culture circulates in Asia.\u003cbr\u003eGlobalization is usually thought of as the worldwide spread of Western-particularly American-popular culture. Yet if one nation stands out in the dissemination of pop culture in East and Southeast Asia, it is Japan. PokÉmon, anime, pop music, television dramas such as \u003ci\u003eTokyo Love Story \u003c\/i\u003eand \u003ci\u003eLong Vacation\u003c\/i\u003e-the export of Japanese media and culture is big business. In \u003ci\u003eRecentering Globalization,\u003c\/i\u003e Koichi Iwabuchi explores how Japanese popular culture circulates in Asia. He situates the rise of Japan’s cultural power in light of decentering globalization processes and demonstrates how Japan’s extensive cultural interactions with the other parts of Asia complicate its sense of being \"in but above\" or \"similar but superior to\" the region.\u003cp\u003eIwabuchi has conducted extensive interviews with producers, promoters, and consumers of popular culture in Japan and East Asia. Drawing upon this research, he analyzes Japan’s \"localizing\" strategy of repackaging Western pop culture for Asian consumption and the ways Japanese popular culture arouses regional cultural resonances. He considers how transnational cultural flows are experienced differently in various geographic areas by looking at bilateral cultural flows in East Asia. He shows how Japanese popular music and television dramas are promoted and understood in Taiwan, Hong Kong, and Singapore, and how \"Asian\" popular culture (especially Hong Kong’s) is received in Japan.\u003c\/p\u003e\n\u003cp\u003eRich in empirical detail and theoretical insight, \u003ci\u003eRecentering Globalization\u003c\/i\u003e is a significant contribution to thinking about cultural globalization and transnationalism, particularly in the context of East Asian cultural studies.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40955349401697,"sku":"9780822328919","price":26.96,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_38263940_73d4f248-5c2e-45d8-bcce-4c0c19cf68a0.jpg?v=1763862786","url":"https:\/\/www.rarewaves.com\/products\/9780822328919-recentering-globalization","provider":"Rarewaves.com","version":"1.0","type":"link"}