{"product_id":"9780813811086-managing-media-convergence","title":"Managing Media Convergence","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003ePathways to Journalistic Cooperation\u003cbr\u003eFrom newsrooms to sales departments to Internet sites and converged 'information platforms', the business of information has changed and continues to change dramatically. This book examines media management from a fresh perspective, exploring how to best manage creative people in times of change.\u003cbr\u003eFrom newsrooms to sales departments to Internet sites and converged “information platforms,” the business of information has changed and continues to change dramatically. In \u003ci\u003eManaging Media Convergence: Pathways to Journalistic Cooperation\u003c\/i\u003e, author Kenneth Killebrew examines media management from a fresh perspective, exploring how to best manage creative people in times of change. \u003cbr\u003e \u003cp\u003eThis new addition to Blackwell Publishing’s \u003ci\u003eMedia and Technology\u003c\/i\u003e series discusses the role of the journalist\/broadcaster and other creative people charged with providing information in newly emerging cross-platform environments of converged media. By investigating creativity – coupled with notions of power, convergence, the changing work environment and traditional management methods – \u003ci\u003eManaging Media Convergence\u003c\/i\u003e unravels the dilemma of how to retain highly creative people. The necessary skill sets to achieve in a converged media world – of those who would manage and those who would be managed – are clarified and contrasted against traditional organizational approaches. Managerial expediency, efficiency, and effectiveness are considered through discussions of best practices and case studies.\u003cbr\u003e \u003c\/p\u003e \u003cp\u003eWith the bottom-line focus of today’s media management on increasing profits and cash flow, \u003ci\u003eManaging Media Convergence\u003c\/i\u003e shows how workers and managers can successfully meet the challenges of the new media workplace.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55179641127286,"sku":"9780813811086","price":72.62,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/www.rarewaves.com\/products\/9780813811086-managing-media-convergence","provider":"Rarewaves.com","version":"1.0","type":"link"}