{"product_id":"9780813550428-you-are-the-brand","title":"You Are the Brand","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003e\u003cp\u003e\u003cb\u003eLet's face it--it's a tough economic world today and there's cutthroat competition. Dive into Adubato's book and get ready to turn a powerful page in life.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Steve Adubato's entire professional life has been about branding--learning it, living it, making mistakes at it, teaching it at several universities, while discovering how to find the fine line between shameless self-promotion and smart, strategic branding--first for himself, then for others, and now for readers interested in an honest analysis of the good and bad in practiced branding. \u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eSo, what's really in this book for you?\u003c\/i\u003e Adubato profiles the brands of more than thirty people and companies and skillfully analyzes and dissects their strategies. His sage advice and on-target approach will help readers who: \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e Feel they have something of value to offer, \u003c\/li\u003e\n\u003cli\u003e Are in a market-driven or aggressive environment in which their name, reputation, and persona hold the keys to their success, \u003c\/li\u003e\n\u003cli\u003e Want their customers to buy products and services again and again, \u003c\/li\u003e\n\u003cli\u003e Feel unappreciated in their current job, \u003c\/li\u003e\n\u003cli\u003e Have recently lost a job or are seeking their first job out of college, \u003c\/li\u003e\n\u003cli\u003e Are trying to get back into the workforce after years of being \"out of it.\" \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e   \u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55419547156854,"sku":"9780813550428","price":25.38,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_33661154.jpg?v=1748591202","url":"https:\/\/www.rarewaves.com\/products\/9780813550428-you-are-the-brand","provider":"Rarewaves.com","version":"1.0","type":"link"}