{"product_id":"9780764372155-milk-mustache-the-stars-the-stories-the-staches","title":"Milk Mustache","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eThe stars. The stories. The staches.\u003cbr\u003e125 unforgettable ads and exclusive behind-the-scenes stories  celebrate the iconic Milk Mustache, one of the most beloved ad campaigns  in pop culture history.\u003cbr\u003eIt was everyone’s favorite ad campaign—a cultural phenomenon that asked  one simple question: Got milk? The answer was provided by a parade of  the world’s biggest celebrities, all proudly wearing a white milk  mustache and accompanied by ad copy extolling milk’s benefits. The  campaign launched in January 1995, and, within days, it was everywhere,  embedding into mainstream pop culture in a way that continues to  reverberate decades later. \u003cbr\u003e  \u003cbr\u003e  Here, the very best of those unforgettable ads are collected in one  beautifully produced volume. From Oscar winners to Olympic gold medalists, sitcom stars to  supermodels, these are the milk mustache moments you remember . and a  few surprises you may have forgotten. This lively book also delivers exclusive behind-the-scenes stories from author Bernie Hogya, one of the  ad campaign’s original creators—offering up an insider’s look at what  really happened on set and the moments that never made the headlines.\u003cbr\u003e  \u003cbr\u003e  \u003cstrong\u003eIncludes the following:\u003c\/strong\u003e  \u003cul\u003e\n\u003cli\u003e125 full-color, full-page portraits by some of the world’s best      photographers, curated into chapters for Models, Movies, Television, and      Sports\u003c\/li\u003e\n\u003cli\u003eA foreword by world-famous actor and comedian Whoopi Goldberg, a participant in the Milk Mustache campaign\u003c\/li\u003e\n\u003cli\u003eBehind-the-scenes stories and gossip from the photo shoots\u003c\/li\u003e\n\u003cli\u003eAn index of all the stars and photographers featured in the book\u003c\/li\u003e\n\u003c\/ul\u003e  Packed with nineties and early-aughts nostalgia, this  star-studded compilation is the ultimate tribute to one of the greatest  ad campaigns ever. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":57684739555702,"sku":"9780764372155","price":32.34,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_41008389_5af2d0d1-01fd-4e15-ba68-8a66601d60c3.jpg?v=1776995418","url":"https:\/\/www.rarewaves.com\/products\/9780764372155-milk-mustache-the-stars-the-stories-the-staches","provider":"Rarewaves.com","version":"1.0","type":"link"}