{"product_id":"9780762303182-international-marketing-and-purchasing","title":"International Marketing and Purchasing","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eFrom Marketing-mix to Relationships and Networks\u003cbr\u003ePresents a collection of papers which are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This book presents an overview of marketing as a discipline and provides writing on the developments. It is used as supplementary text in courses as Business-to-Business Marketing.\u003cbr\u003eThe collection of papers presented in this volume are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This group of researchers has been conducting IMP studies over the past two decades in a multi-country setting. This book is a good overview of marketing as a discipline and provides insightful writing on the latest developments. The book can be used as supplementary text in courses as Business-to-Business Marketing, International Marketing and Marketing theory.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55206298288502,"sku":"9780762303182","price":174.11,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_29710473.jpg?v=1738192482","url":"https:\/\/www.rarewaves.com\/products\/9780762303182-international-marketing-and-purchasing","provider":"Rarewaves.com","version":"1.0","type":"link"}