{"product_id":"9780761971788-problems-in-marketing","title":"Problems in Marketing","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eApplying Key Concepts and Techniques\u003cbr\u003eProblems in Marketing\u003cbr\u003e\u003cp\u003eFully revised and updated, \u003cb\u003eProblems in Marketing\u003c\/b\u003e includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e  \u003cp\u003eProblems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":57595101184374,"sku":"9780761971788","price":244.66,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_40635347_466addce-4719-4a17-a712-3f9655f9e8ad.jpg?v=1775701735","url":"https:\/\/www.rarewaves.com\/products\/9780761971788-problems-in-marketing","provider":"Rarewaves.com","version":"1.0","type":"link"}