{"product_id":"9780761181750-seducing-strangers","title":"Seducing Strangers","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eHow to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)\u003cbr\u003eMad Men co-producer and advertising creative director Josh Weltman distills everything he knows about the art of persuasion into a playbook of rules, principles, insights, and insider anecdotes, all tailored to making deals in the fast-changing life in the information economy.\u003cbr\u003eHow to get someone, somewhere, to do something.   The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and “Mad Men” did it. In today’s service-based, social media-focused, information economy, the job is called life, and everyone does it.  Here’s how you can do it. And do it better.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":41595127398497,"sku":"9780761181750","price":12.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_40567555_6e8f4082-b5d6-4f46-b46f-158fbd955c81.jpg?v=1775079917","url":"https:\/\/www.rarewaves.com\/products\/9780761181750-seducing-strangers","provider":"Rarewaves.com","version":"1.0","type":"link"}