{"product_id":"9780760395196-meaning-of-branded-objects","title":"The Meaning of Branded Objects","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eWhy Some Things Matter More Than Others\u003cbr\u003e\u003cp\u003e\u003ci\u003eThe Meaning of Branded Objects\u003c\/i\u003e by Dr. Tom Guarriello explores how everyday objects gain significance through branding, examining the psychology, emotion, and cultural impact behind brand identity and consumer connection.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cb\u003eExplore the psychological principles behind why people form emotional attachments to branded products.\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003eIn \u003ci\u003eThe Meaning of Branded Objects\u003c\/i\u003e, psychologist, professor, and branding expert Dr. Tom Guarriello reveals the powerful ways that brands shape the meaning of everyday objects, influencing consumer behavior and contributing to personal identity. Through a mix of academic insights and real-world examples, discover how brands create emotional resonance by leveraging symbolism, storytelling, and design. Dr. Guarriello examines both luxury items and everyday essentials, analyzing how branding impacts our relationships with objects and the cultural significance these items hold. \u003cbr\u003e\u003cbr\u003eInside, you will find:\u003cbr\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eExplorations of brand attachment psychology:\u003c\/b\u003e Insights into how consumers develop emotional connections to branded objects.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAccessible breakdown of complex ideas:\u003c\/b\u003e Written in a way that’s engaging and understandable for professionals and curious readers alike.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDiscussions on personal and cultural identity:\u003c\/b\u003e How brands influence our individual sense of self and broader social trends.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003eWide-ranging yet succinct, this book is essential for branding professionals, marketers, and anyone curious about the psychology of consumerism, offering the tools to understand and harness the power of branded objects in today’s marketplace.\u003cbr\u003e\u003cbr\u003eWith \u003ci\u003eThe Meaning of Branded Objects\u003c\/i\u003e, gain a deeper understanding of the objects that shape our lives and the powerful role branding plays in modern culture.\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eThe School of Visual Arts (SVA) Masters in Branding book series\u003c\/b\u003e offers an insightful and accessible exploration of branding as both an art and a science, highlighting the multidisciplinary approach that defines the program. This series brings together the insights and expertise of leading practitioners, scholars, and students in the field of branding, providing a comprehensive overview of the latest theories, strategies, and practices. \u003cbr\u003e\u003cbr\u003eEach book in the series focuses on a unique aspect of branding, from cultural and social influences to technological advancements and market trends, reflecting the innovative spirit of the SVA’s Masters in Branding program. By showcasing a diverse range of perspectives and case studies, the series aims to inspire readers to think critically and creatively about the role of branding in shaping consumer perceptions and experiences.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAlso available from the series: \u003c\/b\u003e\u003ci\u003eA History of Brands\u003c\/i\u003e and \u003ci\u003eBrands in the Age of AI\u003c\/i\u003e.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":56406548152694,"sku":"9780760395196","price":16.53,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_36624281.jpg?v=1760671513","url":"https:\/\/www.rarewaves.com\/products\/9780760395196-meaning-of-branded-objects","provider":"Rarewaves.com","version":"1.0","type":"link"}