{"product_id":"9780760385166-fender-stratocaster-70-years","title":"Fender Stratocaster 70 Years","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eGorgeously illustrated and authoritatively written, \u003ci\u003eFender Stratocaster\u003c\/i\u003e®\u003ci\u003e 70 Years \u003c\/i\u003eis the officially licensed celebration of the legendary brand’s revolutionary electric guitar.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthoritatively written and lavishly illustrated, \u003ci\u003eFender Stratocaster\u003c\/i\u003e®\u003ci\u003e 70 Years\u003c\/i\u003e is the officially licensed anniversary celebration of this legendary guitar.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eEver present in the music world, the Fender Stratocaster® guitar is also an icon of popular culture, its attractive lines and innovative features as forward-looking today as they were when \u003cb\u003eLeo Fender introduced the guitar to the world in 1954\u003c\/b\u003e.\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eFender Stratocaster\u003c\/i\u003e®\u003ci\u003e 70 Years\u003c\/i\u003e, musician and guitar historian Dave Hunter \u003cb\u003etraces Stratocaster® guitars across seven decades and into the present\u003c\/b\u003e, beginning with Leo Fender’s triumph of mid-century design originating in his modest shop in Fullerton, California. From there, Hunter explores:\u003cbr\u003e  \u003cul\u003e\n\u003cli\u003eGroundbreaking features of the new design in the context of the contemporary guitar market and Fender’s existing Telecaster\u003cb\u003e®\u003c\/b\u003e guitar.\u003c\/li\u003e\n\u003cli\u003eThe Stratocaster’s solidbody three-pickup configuration, “tremolo” bridge, bolt-on neck, and contoured body, as well as the roles that country pickers played in the guitar’s early development.\u003c\/li\u003e\n\u003cli\u003eDesign improvements undertaken throughout the Stratocaster’s first decade, such as the introduction of a rosewood fingerboard and Custom Color options to complement the initial Sunburst finish.\u003c\/li\u003e\n\u003cli\u003eCBS’s 1965 acquisition of Fender and its effects on company culture and the Stratocaster, as well as the 1985 acquisition of Fender spearheaded by a group of employees.\u003c\/li\u003e\n\u003cli\u003eThe creation of the Fender Custom Shop and that elite group’s relationship to the Stratocaster over the years.\u003c\/li\u003e\n\u003cli\u003eFender’s forward-thinking combination of vintage specs and materials with modern features in Stratocaster guitars that offer classic styling and current conveniences.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003eAlong the way, Hunter contextualizes the evolving Stratocaster within the contemporary guitar industry and shows \u003cb\u003ethe relationships that admired players throughout the decades have enjoyed with this guitar\u003c\/b\u003e, including Jeff Beck, Eric Clapton, Dick Dale, Jimi Hendrix, Yngwie Malmsteen, Bonnie Raitt, Stevie Ray Vaughan, Buddy Guy, and H.E.R.—to name a few!\u003cbr\u003e \u003cbr\u003eIllustrated throughout with \u003cb\u003erare images \u003c\/b\u003efrom the Fender archives, \u003ci\u003eFender Stratocaster 70 Years\u003c\/i\u003e® treats readers to rare behind-the-scenes views of the shop floor and Custom Shop throughout the years, \u003cb\u003estudio imagery\u003c\/b\u003e of the guitars, rare \u003cb\u003eperiod advertising\u003c\/b\u003e and brochures, and \u003cb\u003eperformance images\u003c\/b\u003e of Fender players.\u003cbr\u003e\u003cbr\u003eOften imitated but never duplicated, the Fender Stratocaster® remains a triumph of design more than seven decades on. This is the official and definitive illustrated story of this guitar—and a must-have for every guitar enthusiast.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":41606513426529,"sku":"9780760385166","price":49.11,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_36363097.jpg?v=1762963836","url":"https:\/\/www.rarewaves.com\/products\/9780760385166-fender-stratocaster-70-years","provider":"Rarewaves.com","version":"1.0","type":"link"}