{"product_id":"9780760383384-universal-principles-of-typogr","title":"Universal Principles of Typography","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003e100 Key Concepts for Choosing and Using Type\u003cbr\u003e\u003ci\u003eUniversal Principles of Typography \u003c\/i\u003eis a comprehensive, cross-disciplinary encyclopedia for choosing and using type.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eExplore 100 key concepts, theories, and guidelines that are critical for choosing and using type.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eWe communicate with text every single day, but \u003cb\u003ewhat does it mean to really \u003ci\u003eunderstand\u003c\/i\u003e type—to use it with clear intent and purpose?\u003c\/b\u003e The art and science of typography combines subtle tweaks to line lengths with harmonious combinations of weights and styles; considered typeface pairings with a robust set of alternate characters; exciting technological advances with the realities of font licensing. There are so many ways designers can optimize how text is read and influence the way its message is understood—and yet so many designers miscommunicate without even realizing it.\u003cbr\u003e\u003cbr\u003eRichly illustrated and easy to navigate, \u003ci\u003eUniversal Principles of Typography\u003c\/i\u003e\u003cb\u003epairs clear explanations\u003c\/b\u003e of each principle \u003cb\u003ewith visual examples\u003c\/b\u003e of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, typography decisions.\u003cbr\u003e\u003cbr\u003eBuilding upon tried-and-tested principles from the world of print through to the very latest advances in browser technology, this book will equip you with \u003cb\u003eeverything you need to make the most informed typographic decisions\u003c\/b\u003e in your design work today.\u003cbr\u003e\u003cbr\u003eFeatured principles are as diverse as:\u003cbr\u003e  \u003cul\u003e\n\u003cli\u003eCharacters \u0026amp; Glyphs\u003c\/li\u003e\n\u003cli\u003eFont v. Typeface\u003c\/li\u003e\n\u003cli\u003eHierarchy\u003c\/li\u003e\n\u003cli\u003eInclusivity\u003c\/li\u003e\n\u003cli\u003eOpenType\u003c\/li\u003e\n\u003cli\u003ePairing type\u003c\/li\u003e\n\u003cli\u003eRhythm\u003c\/li\u003e\n\u003cli\u003eWeb fonts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003eEach principle is \u003cb\u003epresented in a two-page format\u003c\/b\u003e. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.\u003cbr\u003e\u003cbr\u003eWith \u003ci\u003eUniversal Principles of Typography\u003c\/i\u003e, gain a deep understanding of the universal principles of typography and learn how to apply them across any work you do with type, from the simplest of documents to the most complex of cross-platform design systems.\u003cbr\u003e\u003cbr\u003eThe titles in the \u003cb\u003eRockport Universal series\u003c\/b\u003e offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":41606513360993,"sku":"9780760383384","price":30.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_36362842_3da96be9-bb1c-4ca4-9b79-2763b1f46c7f.jpg?v=1759441893","url":"https:\/\/www.rarewaves.com\/products\/9780760383384-universal-principles-of-typogr","provider":"Rarewaves.com","version":"1.0","type":"link"}