{"product_id":"9780760383179-logos-that-last","title":"Logos that Last","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eHow to Create Iconic Visual Branding\u003cbr\u003eWith \u003ci\u003eLogos that Last\u003c\/i\u003e, learn key concepts and transformational techniques for creating iconic visual branding.\u003cbr\u003e\u003cb\u003eLearn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in \u003ci\u003eLogos That Last\u003c\/i\u003e.\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\u003cb\u003e*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*\u003cbr\u003e*One of the “top 20 books that all graphic designers should read (and own),” according to Adobe.com*\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eAuthor Allan Peters is an award-winning graphic designer whose expertise in logos and rebranding has been tapped by major media outlets, including \u003ci\u003eThe New York Times\u003c\/i\u003e and CNN. In this \u003cb\u003elandmark guide for designers and brand strategists of any level\u003c\/b\u003e, Peters distills his knowledge and experience from over two decades of designing for top brands such as Google, Amazon, Disney, Target, and Nike, as well as personal passion projects. \u003cbr\u003e \u003cbr\u003eOver the years, Peters has developed a unique creative process, which he shares in \u003ci\u003eLogos that Last\u003c\/i\u003e for the very first time. Learn how to \u003cb\u003ebuild great relationships with clients\u003c\/b\u003e while \u003cb\u003ecultivating consistency and productivity\u003c\/b\u003e.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eLogos that Last\u003c\/i\u003e also includes:\u003cbr\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eDetailed case studies that follow designs from concept to completion\u003c\/li\u003e\n\u003cli\u003eTips for turning a good idea into a great logo\u003c\/li\u003e\n\u003cli\u003eStrategies for extending a great logo into a dynamic brand system\u003c\/li\u003e\n\u003cli\u003eAdvice for turning your passion into your profession\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003eWith \u003ci\u003eLogos that Last\u003c\/i\u003e, discover how to create inventive, thoughtful, and enduring logos using Peters’s own hands-on, step-by-step process.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":41056301580385,"sku":"9780760383179","price":27.04,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_36414862.jpg?v=1762304223","url":"https:\/\/www.rarewaves.com\/products\/9780760383179-logos-that-last","provider":"Rarewaves.com","version":"1.0","type":"link"}