{"product_id":"9780760378045-universal-principles-of-ux","title":"Universal Principles of UX","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003e100 Timeless Strategies to Create Positive Interactions between People and Technology\u003cbr\u003e\u003ci\u003eUniversal Principles of UX\u003c\/i\u003e is a comprehensive, cross-disciplinary encyclopedia for user experience designers.\u003cbr\u003e\u003cp\u003e\u003cb\u003eMaster the art of user experience design through the 100 laws, guidelines, human biases, and general considerations in this comprehensive, cross-disciplinary encyclopedia. \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e Richly illustrated and easy to navigate, \u003ci\u003eUniversal Principles of UX\u003c\/i\u003e pairs \u003cb\u003eclear explanations\u003c\/b\u003e of each concept with \u003cb\u003evisual examples\u003c\/b\u003e of the ideas applied in practice. The book is \u003cb\u003eorganized into six broad categories:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e Consider \u003c\/li\u003e\n\u003cli\u003e Empathize \u003c\/li\u003e\n\u003cli\u003e Define \u003c\/li\u003e\n\u003cli\u003e Research \u003c\/li\u003e\n\u003cli\u003e Design \u003c\/li\u003e\n\u003cli\u003e Validate \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e And, features \u003cb\u003eprinciples as diverse as:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e Design is not neutral \u003c\/li\u003e\n\u003cli\u003e Make the choice easy \u003c\/li\u003e\n\u003cli\u003e Some complexity cannot be reduced \u003c\/li\u003e\n\u003cli\u003e Map the ecosystem \u003c\/li\u003e\n\u003cli\u003e So you think you can scroll \u003c\/li\u003e\n\u003cli\u003e Don’t grade your own homework \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e User Experience is a field notable for its expansiveness, complexity and persistent evolution. This book is not a chronological retelling of the history of user experience design. It is also not a technical how-to book that will show you how to become a perfect user experience designer one step at a time. It's\u003cb\u003e a philosophical anthology of case studies, situations, problems, and contradictions\u003c\/b\u003e encountered across more than fifteen years of working on real world client projects that will \u003cb\u003eteach you how to think, rather than tell you what to do\u003c\/b\u003e.  \u003c\/p\u003e\n\u003cp\u003e Each principle is presented in a\u003cb\u003e two-page format\u003c\/b\u003e. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. \u003cb\u003eSidenotes\u003c\/b\u003e appear to the right of the text, and provide elaborations and references. The right-hand page contains\u003cb\u003e visual examples and related graphics\u003c\/b\u003e to support a deeper understanding of the principle. \u003c\/p\u003e\n\u003cp\u003e This landmark reference is the standard for designers, engineers, managers, and students who seek to broaden and improve their user experience design expertise.\u003cbr\u003e\u003cbr\u003e The titles in the \u003cb\u003eRockport Universal series\u003c\/b\u003e offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge. \u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40733903487073,"sku":"9780760378045","price":28.82,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_36275162.jpg?v=1759437278","url":"https:\/\/www.rarewaves.com\/products\/9780760378045-universal-principles-of-ux","provider":"Rarewaves.com","version":"1.0","type":"link"}