{"product_id":"9780750654203-wine-marketing","title":"Wine Marketing","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eContains chapter that includes the following features: 'how to' and 'how not to' case studies based on international examples; a guide to further reading and websites; and 'issues to consider when marketing' section as a means of self-evaluation. It systematically outlines the major issues involved in the production and marketing of wine. \u003cp\u003eWhilst \u003cstrong\u003eWine Marketing: a practical guide\u003c\/strong\u003e also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:\u003cbr\u003e\u003cbr\u003e* 'How to' and 'how not to' case studies based on international examples\u003cbr\u003e* A guide to further reading and websites\u003cbr\u003e* 'Issues to consider when marketing' section as a means of self-evaluation\u003cbr\u003e\u003cbr\u003e'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.\u003c\/p\u003e\n\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40810253680737,"sku":"9780750654203","price":57.66,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/products\/stand_14042593_jpg.jpg?v=1705545683","url":"https:\/\/www.rarewaves.com\/products\/9780750654203-wine-marketing","provider":"Rarewaves.com","version":"1.0","type":"link"}