{"product_id":"9780749498481-myths-of-marketing-banish-the-misconceptions-and-become-a-great-marketer","title":"Myths of Marketing","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eBanish the Misconceptions and Become a Great Marketer\u003cbr\u003eEnhance your marketing practices with a thought-provoking and readable overview of some of the most pervasive myths in the marketing industry, equipping readers with well-researched and practical insights.\u003cbr\u003eIt's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway. Besides, everyone knows that social media is the best form of free marketing there is. don't they?  The world of marketing is abound with a staggering number of misconceptions, fallacies and falsehoods. In \u003cb\u003e\u003ci\u003eMyths of Marketing\u003c\/i\u003e\u003c\/b\u003e, recognized industry expert \u003cb\u003eGrant Leboff\u003c\/b\u003e takes readers on a fascinating and entertaining journey through some of the most deeply entrenched stereotypes that exist in the industry, from the idea that sales and marketing are basically the same and that getting people's attention costs a lot of money, to the notion that demography is the best way to segment your market and 'content is king'. Using a combination of academic research, amusing examples and industry case studies, \u003cb\u003e\u003ci\u003eMyths of Marketing\u003c\/i\u003e\u003c\/b\u003e effectively debunks many of the most pervasive myths and assumptions, leaving readers with a clearer, more perceptive understanding of marketing as a whole, to improve their own practice and marketing strategy.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55206175900022,"sku":"9780749498481","price":61.88,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_33150193.jpg?v=1742906781","url":"https:\/\/www.rarewaves.com\/products\/9780749498481-myths-of-marketing-banish-the-misconceptions-and-become-a-great-marketer","provider":"Rarewaves.com","version":"1.0","type":"link"}