{"product_id":"9780749479374-practical-text-analytics","title":"Practical Text Analytics","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eInterpreting Text and Unstructured Data for Business Intelligence. Apply   the tools and techniques of text analytics with ease and add value to your   company by understanding its key approaches and the business reality behind   them. In an age where customer opinion and feedback can have an immediate, major effect upon the success of a business or organization, marketers must have the ability to analyze unstructured data in everything from social media and internet reviews to customer surveys and phone logs. \u003cb\u003e\u003ci\u003ePractical Text Analytics \u003c\/i\u003e\u003c\/b\u003eis an essential daily reference resource, providing real-world guidance on the effective application of text analytics. The book presents the analysis process so that it is immediately understood by the marketing professionals who must use it, so they can apply proven concepts and methods correctly and with confidence. By decoding industry terminology and demonstrating practical application of data models once reserved for experts, \u003cb\u003e\u003ci\u003ePractical Text Analytics\u003c\/i\u003e\u003c\/b\u003e shows marketers how to frame the right questions, identify key themes and find hidden meaning from unstructured data. Readers will learn to develop powerful new marketing strategies to elevate customer experience, solidify brand value and elevate reputation. Online resources include self-test questions, chapter review Q\u0026amp;A and an Instructor's Manual with text sources and instructions.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55208525332854,"sku":"9780749479374","price":125.11,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_28653724.jpg?v=1738219977","url":"https:\/\/www.rarewaves.com\/products\/9780749479374-practical-text-analytics","provider":"Rarewaves.com","version":"1.0","type":"link"}