{"product_id":"9780749479121-kapferer-on-luxury","title":"Kapferer on Luxury","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eHow Luxury Brands Can Grow Yet Remain Rare\u003cbr\u003eGet   expert insight into the unique challenges faced by the luxury sector and   learn how to tackle them with this authoritative guide to luxury branding.\u003cbr\u003eThis book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?\u003cb\u003e\u003ci\u003eKapferer on Luxury\u003c\/i\u003e\u003c\/b\u003e offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from \u003cb\u003eJean-Noël Kapferer\u003c\/b\u003e, a world-renowned luxury analyst. Each chapter addresses a specific issue relating to the luxury growth challenge such as sustaining the 'luxury dream', adapting the internet to luxury demands, re-widening the gap with premium brands' competition, and the importance of non-delocalization. It also explores in detail facing the demand of the Chinese clients, rising sustainable quality and experiential standards, developing real luxury services and managing luxury brands within groups without diluting their equity and more.As such, \u003cb\u003e\u003ci\u003eKapferer on Luxury \u003c\/i\u003e\u003c\/b\u003eis the perfect and timely resource for luxury executives, communication managers, luxury observers and advanced students willing to deepen their understanding of this major luxury challenge.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55206148571510,"sku":"9780749479121","price":130.58,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_28653712.jpg?v=1738192253","url":"https:\/\/www.rarewaves.com\/products\/9780749479121-kapferer-on-luxury","provider":"Rarewaves.com","version":"1.0","type":"link"}