{"product_id":"9780749437978-brand-driven","title":"Brand Driven","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eThe Route to Integrated Branding Through Great Leadership. Focus every employee's actions on delivering brand promise and adopt the necessary tools for integrating the entire organization with the brand, using an Integrated Branding model applicable to any business. \u003cb\u003e\u003ci\u003eBrand Driven\u003c\/i\u003e\u003c\/b\u003e moves the boundaries of branding beyond logos, advertising, and even marketing, and into the responsibility of every leader at every level within the organization. These leaders shape how organizations work and define the customers' experience. This book offers a fresh approach to how leaders can create more customer value using the brand as their guide.\u003cb\u003eF Joseph LePla\u003c\/b\u003e, \u003cb\u003eSuan V Davis\u003c\/b\u003e and \u003cb\u003eLynn M Parker\u003c\/b\u003e combine their experiences with leading organizations to show the various ways every organization can become brand driven. Each chapter provides focused discussion and tools that leaders can use to direct employees and other stakeholders to create and maintain unbreakable customer relationships.Leaders who read \u003cb\u003e\u003ci\u003eBrand Driven\u003c\/i\u003e\u003c\/b\u003e will walk away feeling more knowledgeable and focused on what they can immediately do to manage and increase brand value.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55208509931894,"sku":"9780749437978","price":39.77,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_27384277.jpg?v=1738219954","url":"https:\/\/www.rarewaves.com\/products\/9780749437978-brand-driven","provider":"Rarewaves.com","version":"1.0","type":"link"}