{"product_id":"9780727731845-achieving-results","title":"Achieving Results","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eHow to create value\u003cbr\u003e\u003cp\u003eA company's ability to quickly adapt to the changing demands and requirements of its customers has become an essential requirement for it's long-term survival.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eA company's ability to quickly adapt to the changing demands and requirements of its customers has become an essential requirement for it's long-term survival. Managers must not limit their thinking to `just' the product or project's value but more importantly what will make customers prefer their offerings to those presented by rivals. It's about a `Result Focus' aimed not simply at what is made and how much it will cost to manufacture but how it will be useful to those who buy it: it's about exceeding the customer's experience and so beating the competition.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":53567256559990,"sku":"9780727731845","price":49.56,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_31186388.jpg?v=1730915613","url":"https:\/\/www.rarewaves.com\/products\/9780727731845-achieving-results","provider":"Rarewaves.com","version":"1.0","type":"link"}