{"product_id":"9780708898758-apex-hides-the-hurt","title":"Apex Hides the Hurt","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003e\u003cb\u003eBy the author of the international bestseller, \u003ci\u003eThe Underground Railroad\u003c\/i\u003e.\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eThis \u003ci\u003eNew York Times\u003c\/i\u003e Notable Book from the #1 \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eThe Underground Railroad\u003c\/i\u003e is a brisk, comic tour de force about identity, history, and the adhesive bandage industry.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThe town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town's aristocracy sees no reason to change the name at all. What they need, they realize, is a nomenclature consultant. \u003cbr\u003e\u003cbr\u003eAnd, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything and our hero's efforts may result in not just a new name for the town but a new and subtler truth about it as well.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":56771692429686,"sku":"9780708898758","price":9.42,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_28733931.jpg?v=1764568997","url":"https:\/\/www.rarewaves.com\/products\/9780708898758-apex-hides-the-hurt","provider":"Rarewaves.com","version":"1.0","type":"link"}