{"product_id":"9780670922925-icarus-deception-the","title":"The Icarus Deception","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eHow High Will You Fly?\u003cbr\u003eWhat boss wouldn't want employees to believe that obedience and conformity are the keys to success? This book shows us how it's possible and convinces us why it's essential.\u003cbr\u003e\u003cp\u003e\u003cb\u003eIn \u003ci\u003eThe Icarus Deception\u003c\/i\u003e, Seth Godin's most inspiring book, he challenges readers to find the courage to treat their work as a form of art\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eEveryone knows that Icarus's father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn't want employees to believe that obedience and conformity are the keys to success?\u003cbr\u003e\u003cbr\u003eBut we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe.\u003cbr\u003e\u003cbr\u003eThe safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn't a genetic disposition or a specific talent. It's an attitude we can all adopt. It's a hunger to seize new ground, make connections, and work without a map. If you do those things you're an artist, no matter what it says on your business card.\u003cbr\u003e\u003cbr\u003eGodin shows us how it's possible and convinces us why it's essential.\u003cbr\u003e\u003cbr\u003e'If Seth Godin didn't exist, we'd need to invent him' \u003ci\u003eFast Company\u003c\/i\u003e \u003cbr\u003e\u003cbr\u003e'Seth Godin is a demigod on the web, a bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger' \u003ci\u003eForbes\u003c\/i\u003e \u003cbr\u003e\u003cbr\u003e\u003cb\u003eSeth Godin\u003c\/b\u003e is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including \u003ci\u003ePermission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes\u003c\/i\u003e. He is the CEO of Squidoo.com and a very popular lecturer. His blog, www.sethgodin.typepad.com, is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":31802566017121,"sku":"9780670922925","price":13.96,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_32225033.jpg?v=1737102812","url":"https:\/\/www.rarewaves.com\/products\/9780670922925-icarus-deception-the","provider":"Rarewaves.com","version":"1.0","type":"link"}