{"product_id":"9780593092941-what-is-lego","title":"What Is LEGO?","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eFind out how these fun, stackable blocks became the most popular toys in the world.\u003cbr\u003eThe LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name - which comes from the Danish phrase meaning to always “play well” - encouraging children to use their imagination and build whatever they can dream up.In this book, author Jim O’Connor describes how a simple concept - small plastic bricks that snap together - morphed into a cultural phenomenon.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":57335095624054,"sku":"9780593092941","price":4.89,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_34128948.jpg?v=1771570256","url":"https:\/\/www.rarewaves.com\/products\/9780593092941-what-is-lego","provider":"Rarewaves.com","version":"1.0","type":"link"}