{"product_id":"9780593070093-creativity-inc","title":"Creativity, Inc.","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003ean inspiring look at how creativity can - and should - be harnessed for business success by the founder of Pixar\u003cbr\u003ePixar movies are an object lesson in what creativity really is. In this book, the author reveals the ideals and techniques, honed over years, that have made Pixar so widely admired - and so profitable.\u003cbr\u003e\u003cp\u003e\u003cb\u003eTHE EXPANDED EDITION\u003cbr\u003e\u003cbr\u003e'Just might be the best business book ever written' \u003c\/b\u003e\u003ci\u003eForbes Magazine\u003c\/i\u003e\u003cbr\u003e\u003cb\u003e'This book should be required reading for any manager' \u003c\/b\u003eCharles Duhigg\u003cbr\u003e\u003cb\u003e'Full of detail about an interesting, intricate business' \u003c\/b\u003e\u003ci\u003eThe Wall Street Journal\u003c\/i\u003e\u003cbr\u003e\u003cb\u003e______________________________________________\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eThe co-founder and longtime president of Pixar updates and expands upon his 2014 New York Times bestseller on creative leadership, reflecting on the management principles used to build Pixar's singularly successful culture, including all he learned in the past nine years that allowed Pixar to retain its creative culture while continuing to evolve.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eFor nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the \u003ci\u003eToy Story\u003c\/i\u003e quartet, \u003ci\u003eFinding Nemo\u003c\/i\u003e, \u003ci\u003eThe Incredibles\u003c\/i\u003e, \u003ci\u003eUp\u003c\/i\u003e, and \u003ci\u003eWALL-E\u003c\/i\u003e, which have gone on to set box-office records and garner thirty Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is.\u003cbr\u003e\u003cbr\u003eAs a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph. D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter. A mere nine years later, \u003ci\u003eToy Story\u003c\/i\u003e was released, changing animation forever. The essential ingredient in that movie's success-and in the movies that followed-was the unique environment that Catmull and his colleagues built at Pixar.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eCreativity, Inc.\u003c\/i\u003e has been expanded to illuminate the continuing development of the unique culture at Pixar. Featuring a new introduction, two entirely new chapters, four new chapter postscripts, and new reflections at the end, this updated edition details how Catmull built a culture that doesn't just pay lip service to the importance of things like honesty, communication, and originality, but commits to them. Pursuing excellence isn't a one-off assignment, but an ongoing, day-in, day-out, full-time job. And \u003ci\u003eCreativity, Inc\u003c\/i\u003e. explores how it is done.\u003cbr\u003e\u003cb\u003e_________________________________________\u003cbr\u003e\u003cbr\u003eReaders love \u003ci\u003eCreativity, Inc.\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e'Incredibly inspirational'\u003cbr\u003e'Great book. Wish I could give it more than 5 stars'\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e'Honestly, one of the best books I've read in a long time'\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e'\u003c\/b\u003e\u003cb\u003eRead it and read it again, then read it again and then again\u003c\/b\u003e\u003cb\u003e'\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e'Great book!! Fantastic read'\u003c\/b\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":30346743808097,"sku":"9780593070093","price":24.81,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_28077263.jpg?v=1722325364","url":"https:\/\/www.rarewaves.com\/products\/9780593070093-creativity-inc","provider":"Rarewaves.com","version":"1.0","type":"link"}