{"product_id":"9780552174862-lifes-a-pitch","title":"Life's a Pitch","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eHow to Sell Yourself and Your Brilliant Ideas\u003cbr\u003e\u003cp\u003eThe pitch is the absolute essence of modern business.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eThe pitch is the absolute essence of modern business. \u003cbr\u003e\u003cbr\u003eIdeas are the most valuable commodity in the modern economy and it is human skill which develops them. \u003cbr\u003e\u003cbr\u003eHowever the skills of the pitch are not only relevant to the world of business, rather they apply to just about every significant personal transaction in your life.\u003cbr\u003e\u003cbr\u003eSo whether at a sales conference in corporate conference room hell or over lunch at a glamorous restaurant, \u003ci\u003eLife's a Pitch\u003c\/i\u003e tells you how to handle human transactions. A pitch is not a meeting, it's a drama. A pitch is not about transferring information, it's about transferring power. It is business, but it is also theatre. \u003cbr\u003e\u003cbr\u003ePart inspirational manual for business, part guidebook to a successful and happy social life, \u003ci\u003eLife's a Pitch\u003c\/i\u003e is written as the result of an accumulated half century of (mostly successful) pitching by the authors. Ground-breaking and genre-busting, it will transform the way you think about the art of persuasion for ever.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":56450659746166,"sku":"9780552174862","price":9.26,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_32225210.jpg?v=1760453735","url":"https:\/\/www.rarewaves.com\/products\/9780552174862-lifes-a-pitch","provider":"Rarewaves.com","version":"1.0","type":"link"}