{"product_id":"9780500026489-nendo","title":"nendo","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eA Big Book of Small Ideas\u003cbr\u003e\u003cb\u003eA large-format book that uncovers the secrets behind Nendo’s unique creative process.\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e He named his firm ‘Nendo’, the Japanese word for modelling clay; he uses manga-like sketches to illustrate his design concepts; and he creates some of the most imaginative furniture in the world: he is Oki Sato, one of Japan’s most prolific designers. At any given moment, he has hundreds of projects in the works – architecture, interiors, furniture, tableware, and more. ‘There is nothing I would not design,’ says Sato.\u003cbr\u003e \u003cbr\u003e Sato renders his designs with remarkable conceptual clarity. At the outset, he allows his imagination to run wild and then documents his idea with a simple black line drawing – be it a bathroom basin defined by a single, ceramic swirl or a pair of wooden chopsticks that twist together to become one. These 2D images are converted into minimal 3D shapes described with clean outlines and a largely monochrome palette. Like a traditional Japanese ink painting, which constructs an image with just a few brush strokes, Sato extracts the unnecessary and eliminates distraction. \u003cbr\u003e \u003cbr\u003e Featuring Sato’s original sketches, full-scale product images and explanatory texts, Project Nendo uncovers and unpicks the designer’s unique creative process, guiding the reader step-by-step through his innovative and playful world to reveal the secrets behind fifty of his inimitable works.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":54819223142774,"sku":"9780500026489","price":31.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_31455722.jpg?v=1732727529","url":"https:\/\/www.rarewaves.com\/products\/9780500026489-nendo","provider":"Rarewaves.com","version":"1.0","type":"link"}