{"product_id":"9780471511229-mobile-disruption","title":"Mobile Disruption","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eThe Technologies and Applications Driving the Mobile Internet\u003cbr\u003eStates that many Japanese, US, and European companies have misunderstood and continue to misunderstand the implications of the mobile Internet, because they remain focused on their lead customers when they should be searching for a new set of lead customers.\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eA disruptive technology is a technology or innovation that results in worse product performance different from the expected or predicted performance; an example is that the Internet accessible mobile phone was thought to be a portable substitute for the PC-the actual applications of mobile phones are far different from this\u003c\/li\u003e\n\u003cli\u003eDescribes business models, user needs, and key technologies to create long-term strategies that are profitable in both the long- and short-term\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":53567265603958,"sku":"9780471511229","price":103.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_31190691.jpg?v=1730922628","url":"https:\/\/www.rarewaves.com\/products\/9780471511229-mobile-disruption","provider":"Rarewaves.com","version":"1.0","type":"link"}