{"product_id":"9780471467618-precision-marketing","title":"Precision Marketing","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eThe New Rules for Attracting, Retaining, and Leveraging Profitable Customers\u003cbr\u003ePrecision Marketing chronicles the demise of marketing intuition and the rise of marketing science. It provides a definitive roadmap for how companies can combine precision marketing with mass marketing to cut costs and grow revenues in a world transformed by network technology, brand disloyalty and customer scarcity.\u003cbr\u003eToday, the pressure to demonstrate \u003ci\u003eMarketing ROI\u003c\/i\u003e has never been greater, and many companies are taking a more \u003ci\u003escientific\u003c\/i\u003e approach to marketing, and treating it as a true business discipline. This means applying more rigor to capturing, analyzing and manipulating customer data, and delivering narrowly-defined messages designed to resonate with customers’ specific wants and needs. This process is called \u003ci\u003eprecision marketing\u003c\/i\u003e. Based on extensive research and their own experience working with some of the world’s largest and most progressive marketing organizations, Jeff Zabin and co-author Gresh Brebach show how precision marketing can yield enormous business value. Writing in an engaging style that touches on everything from Renaissance thinking to \u003ci\u003eMinority Report\u003c\/i\u003e, they provide a definitive roadmap for combining precision marketing with mass marketing to cut costs, grow revenues, and create an overall competitive advantage.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":53567243682166,"sku":"9780471467618","price":21.97,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_31187734.jpg?v=1730919042","url":"https:\/\/www.rarewaves.com\/products\/9780471467618-precision-marketing","provider":"Rarewaves.com","version":"1.0","type":"link"}