{"product_id":"9780471226277-restaurant-marketing-for-owners-and-managers","title":"Restaurant Marketing for Owners and Managers","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eHow do I market my restaurant to prospective customers? Do loyalty programs really work? How do I communicate with my local newspaper to get the biggest 'bang' for my marketing buck? By providing specific tools and methods tying marketing theory to practice, this book provides restaurant and foodservice managers with answers to these questions.\u003cbr\u003e\u003cp\u003eThis book is a concise, easy-to-use resource for applying marketing strategies    to a foodservice facility, addressing issues like: How do I market my restaurant    to prospective customers? Do loyalty programs really work in restaurants? How    does the design of my restaurant and menu affect the perception of my operation?    This text provides the restaurant\/foodservice manager with specific tools tying    marketing theory to practice. It also includes checklists and examples that    can be applied to the day-to-day operation of their business. \u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55180264046966,"sku":"9780471226277","price":42.05,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_28562397.jpg?v=1737613480","url":"https:\/\/www.rarewaves.com\/products\/9780471226277-restaurant-marketing-for-owners-and-managers","provider":"Rarewaves.com","version":"1.0","type":"link"}