{"product_id":"9780471129561-ideawise","title":"IdeaWise","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eHow to Transform Your Ideas into Tomorrow's Innovations\u003cbr\u003eAn easy-to-understand and easy-to-implement method for creating new ideas and new products  This book blows the lid off the so-called \"idea gurus\" by demystifying the creation of great new innovations. It offers readers a way to look at their company's existing products and services in order to transform them into new ideas.\u003cbr\u003eAn easy-to-understand and easy-to-implement method for creating new ideas and new products\u003cbr\u003e This book blows the lid off the so-called \"idea gurus\" by demystifying the creation of great new innovations. It offers readers a way to look at their company's existing products and services in order to transform them into new ideas. Well-known and respected authors Steve Rivkin and Fraser Seitel take readers into the Idea-Scape, a place where innovation is born from existing ideas transformed and manipulated in inventive ways to produce new products and business solutions. Examples of methods outlined include: What can you combine with an existing idea? What can you adapt? How can you put a product to other uses? What can you eliminate? . and much more.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":53567232049526,"sku":"9780471129561","price":27.41,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_31187638.jpg?v=1730918993","url":"https:\/\/www.rarewaves.com\/products\/9780471129561-ideawise","provider":"Rarewaves.com","version":"1.0","type":"link"}