{"product_id":"9780470671405-discrimination-testing-c","title":"Discrimination Testing in Sensory Evaluation","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003e\u003cp\u003e\u003cb\u003eDiscrimination Testing in Sensory Evaluation\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eProvides a complete and unified approach to discrimination testing in sensory evaluation\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSensory evaluation has evolved from simple \"taste testing\" to a distinct scientific discipline. Today, the application of sensory evaluation has grown beyond the food industry—it is a sophisticated decision-making tool used by marketing, research and development, and assurance in industries such as personal care, household care, cosmetics, fragrances, automobile manufacturing, and many others. Sensory evaluation is now a critical component in determining and understanding consumer acceptance and behavior.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eDiscrimination Testing in Sensory Evaluation\u003c\/i\u003e provides insights into the application of sensory evaluation throughout the entire product life cycle, from development to marketing. Filled with practical information and step-by-step guidance, this unique reference is designed to help users apply paired comparison tests, duo-trio tests, triangle tests, similarity tests, and various other discrimination tests in a broad range of product applications. Comprehensive chapters written by leading experts provide up-to-date coverage of traditional and cutting-edge techniques and applications in the field.\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eAddresses the theoretical, methodological, and practical aspects of discrimination testing\u003c\/li\u003e\n\u003cli\u003eCovers a broad range of products and all of the senses\u003c\/li\u003e\n\u003cli\u003eDescribes basic and more complex discrimination techniques\u003c\/li\u003e\n\u003cli\u003eDiscusses the real-world application of discrimination testing in sensory evaluation\u003c\/li\u003e\n\u003cli\u003eExplains different models in discrimination testing, such as signal detection theory and Thurstonian modelling\u003c\/li\u003e\n\u003cli\u003eFeatures detailed case studies for various tests such as A- not AR, 2-AFC, and Ranking among others to enable practitioners to perform each technique\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003ci\u003eDiscrimination Testing in Sensory Evaluation\u003c\/i\u003e is an indispensable reference and guide for sensory scientists, in academia and industry, as well as professionals working in R\u0026amp;D, quality assurance and control, and marketing. It is also an excellent textbook for university courses and industry vocational programs in Sensory Science.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":41822571462753,"sku":"9780470671405","price":160.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_30208964.jpg?v=1727280605","url":"https:\/\/www.rarewaves.com\/products\/9780470671405-discrimination-testing-c","provider":"Rarewaves.com","version":"1.0","type":"link"}