{"product_id":"9780470227442-mobilizing-generation-20","title":"Mobilizing Generation 2.0","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eA Practical Guide to Using Web 2.0: Technologies to Recruit, Organize and Engage Youth\u003cbr\u003eThis book clearly and concisely reviews the predominant new media available and the ways in which they can be used to recruit, engage and activate young people, who represent the majority of new media users. Each chapter of the book will break down the gamut of new media mediums in an easy-to-follow format.\u003cbr\u003e\u003cb\u003eUse new media to attract and mobilize young people!\u003c\/b\u003e\u003cbr\u003e Explore and examine the gamut of new media and the ways in which it can be used to recruit, organize, and mobilize young people--who represent the majority of new media users. Answer the questions: What is it? How is it being used? How does it work? How to get started? You'll get concise descriptions, screenshots, case studies, resources, and best practices in language that is easy for non-technical people to understand. You'll also gain a sense of the technology--without requiring any downloads, software or plug-ins.  \u003cp\u003eIncludes a Foreword by Rock the Vote and contributions from Beth Kanter, Evan Williams, danah boyd, Fred Stutzman, Steve Grove, Jonah Sachs, Seth Godin, Zack Exley, Marty Kearns, Jason Fried, Mitch Kapor, and Katrin Verclas.\u003c\/p\u003e \u003cp\u003eChapters cover Blogging, Social Networking, Video and Photo Sharing, Mobile Phones, Wikis, Maps, Virtual Worlds.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":53567320228214,"sku":"9780470227442","price":23.82,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_26853384.jpg?v=1730225273","url":"https:\/\/www.rarewaves.com\/products\/9780470227442-mobilizing-generation-20","provider":"Rarewaves.com","version":"1.0","type":"link"}