{"product_id":"9780415831581-fundraising-management","title":"Fundraising Management","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eAnalysis, Planning and Practice. \u003cp\u003eApplying the principles of marketing to nonprofit organizations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning and implementation. \u003c\/p\u003e\n\u003cp\u003eThis new edition of \u003ci\u003eFundraising Management\u003c\/i\u003e builds on the successful previous editions by including modern perspectives on organizational behaviour, extended coverage of digital fundraising and donor behaviour, including an examination of group influences on behaviour, and a new chapter on the use of social media for supporter engagement and retention. \u003c\/p\u003e\n\u003cp\u003eCombining scholarly analysis with practical real life examples, \u003ci\u003eFundraising Management\u003c\/i\u003e has been endorsed by the Institute of Fundraising, and is mapped to the Certificate and Diploma in Fundraising, making it the definitive guide to best practice both in the UK and globally. This is a clear, problem-solving guide that no fundraising student or professional should be without. \u003c\/p\u003e\n\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40904796274785,"sku":"9780415831581","price":88.97,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/fa6170f03bc70126c87a0dce35bf37e8.jpg?v=1689276364","url":"https:\/\/www.rarewaves.com\/products\/9780415831581-fundraising-management","provider":"Rarewaves.com","version":"1.0","type":"link"}