{"product_id":"9780367555351-contemporary-issues-in-digital-marketing","title":"Contemporary Issues in Digital Marketing","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003e\u003cp\u003eThis book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. This text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing and Digital Transformation. \u003c\/p\u003e. \u003cp\u003eThis book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBig Data, Artificial Intelligence and Analytics in Digital Marketing\u003c\/li\u003e\n\u003cli\u003eEmerging technologies and how they can enhance User Experience\u003c\/li\u003e\n\u003cli\u003eHow ‘digital’ is changing servicescapes\u003c\/li\u003e\n\u003cli\u003eIssues surrounding ethics and privacy\u003c\/li\u003e\n\u003cli\u003eCurrent and future issues surrounding Social Media\u003c\/li\u003e\n\u003cli\u003eKey considerations for the future of Digital Marketing\u003c\/li\u003e\n\u003cli\u003eCase studies and examples from real-life organisations\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eUnique in its rigorous, research-driven and accessible approach to the subject of Digital Marketing, this text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing, Customer Experience Management, Digital Analytics and Digital Transformation. \u003c\/p\u003e\n\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40892232499297,"sku":"9780367555351","price":51.72,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/00a24848df423d11235bfa89ea484479.jpg?v=1688460583","url":"https:\/\/www.rarewaves.com\/products\/9780367555351-contemporary-issues-in-digital-marketing","provider":"Rarewaves.com","version":"1.0","type":"link"}