{"product_id":"9780367498795-implicative-marketing-for-a-sustainable","title":"Implicative Marketing","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eFor a Sustainable Economy\u003cbr\u003e\u003cp\u003eThis book is a manifesto for responsible marketing. It looks critically at the marketing practices of the last 50 years and explains why they have led to an ethical stalemate and sometimes even a business impasse.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eThis book is a manifesto for responsible marketing. Taking a critical look at marketing practices of the last 50 years, it explains why they have led to an ethical stalemate and sometimes even a business impasse.\u003c\/p\u003e\n\u003cp\u003eExposed to such practices, consumers have grown tired of meaningless offers coupled with the destruction of value as prices are driven down. As a result, today’s marketing professionals find themselves in the firing line of a combat focused on greater social responsibility and environmental sustainability. Thanks to new ways of understanding consumers and branding, this book suggests how such a challenge can be met. Through the presentation of experiences, studies and concrete cases, the reader gains a tangible, fresh perspective on marketing: a new global, responsible, creative and collaborative model that helps respect sustainable consumption.\u003c\/p\u003e\n\u003cp\u003eImplicative Marketing presents a paradigm shift, one that will be of considerable interest not just to academics and their students, but also to marketing practitioners.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":41147794686049,"sku":"9780367498795","price":23.14,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_29008206.jpg?v=1723120890","url":"https:\/\/www.rarewaves.com\/products\/9780367498795-implicative-marketing-for-a-sustainable","provider":"Rarewaves.com","version":"1.0","type":"link"}