{"product_id":"9780367462857-managing-global-strategy","title":"Managing Global Strategy","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eDeveloping an Effective Strategy in International Business. \u003cp\u003eThis concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities.\u003c\/p\u003e. \u003cp\u003eThis concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities.\u003c\/p\u003e\n\u003cp\u003eWritten clearly and concisely, this volume brings together multiple tools, models and frameworks into one resource to guide a successful global strategy development and implementation process. Issues covered include:\u003c\/p\u003e\n\u003cp\u003e• Internal and external environmental analyses;\u003c\/p\u003e\n\u003cp\u003e• Cross-cultural communication;\u003c\/p\u003e\n\u003cp\u003e• Structural considerations;\u003c\/p\u003e\n\u003cp\u003e• Leadership and motivation;\u003c\/p\u003e\n\u003cp\u003e• Foreign market entry, mergers, alliances and acquisitions.\u003c\/p\u003e\n\u003cp\u003eUpper-level undergraduate and postgraduate students of global business will appreciate this accessible guide to a highly complex endeavor, as will practicing managers in global organizations seeking a ready reference. Instructors will also value the outline of a semester-long project keyed to the book, developed and tested by the author.\u003c\/p\u003e\n\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40862738350177,"sku":"9780367462857","price":44.19,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/f62e17dc094c99536947af160b4528c8.jpg?v=1686390607","url":"https:\/\/www.rarewaves.com\/products\/9780367462857-managing-global-strategy","provider":"Rarewaves.com","version":"1.0","type":"link"}