{"product_id":"9780367408435-new-semiotics","title":"A New Semiotics","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eAn Introductory Guide for Students. \u003cp\u003e\u003ci\u003eA New Semiotics \u003c\/i\u003eis an introductory guide to the field of semiotics. Assuming no prior knowledge of semiotics, this accessible text takes a fresh look at semiotics and suggests that many of the forebears and many contemporary contributors to semiotics have misconstrued the nature of their work.\u003c\/p\u003e. \u003cp\u003e\u003cem\u003eA New Semiotics \u003c\/em\u003eis an introductory guide to the field of semiotics. Assuming no prior knowledge of semiotics, this accessible text takes a fresh look at semiotics and suggests that many of the forebears and many contemporary contributors to semiotics have misconstrued the nature of their work.\u003c\/p\u003e\n\u003cp\u003eThe authors start off by asking ‘What is semiotics?’ and go on to outline a journey towards a new semiotics. It offers a clearer way forward out of the prison of complexity invented by the fathers of contemporary semiotics—Peirce and Saussure. Each chapter ends with a summary, exercises and discussion points for students, and further reading.\u003c\/p\u003e\n\u003cp\u003eThis is the ideal text for introductory courses in semiotics within linguistics, communication studies, visual arts and related areas.\u003c\/p\u003e\n\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40690447646817,"sku":"9780367408435","price":38.66,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/products\/d777ae3d3b1221c338d78bbe9158f01c.png?v=1675386693","url":"https:\/\/www.rarewaves.com\/products\/9780367408435-new-semiotics","provider":"Rarewaves.com","version":"1.0","type":"link"}