{"product_id":"9780349437248-science-of-storytelling-for-busines","title":"A Story is a Deal","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eHow to use the science of storytelling to lead, motivate and persuade\u003cbr\u003e\u003cb\u003eHow to cement brand loyalty, craft irresistible pitches and lead persuasively by harnessing the science of storytelling\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eIn this highly anticipated follow-up to the \u003ci\u003eSunday Times\u003c\/i\u003e bestseller \u003ci\u003eThe Science of Storytelling\u003c\/i\u003e, acclaimed story guru Will Storr shows you how to engage and influence your audience to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with effectiveness and charisma.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eUsing the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, \u003ci\u003eA Story is a Deal\u003c\/i\u003e argues that we won't unlock the true power of story if we treat it merely as something we read on a page, see on a screen or hear in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results.\u003cbr\u003e\u003cbr\u003eWith examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), \u003ci\u003eA Story is a Deal\u003c\/i\u003e lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55563212947830,"sku":"9780349437248","price":14.97,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_34010860.jpg?v=1753427734","url":"https:\/\/www.rarewaves.com\/products\/9780349437248-science-of-storytelling-for-busines","provider":"Rarewaves.com","version":"1.0","type":"link"}