{"product_id":"9780349427959-great-plant-based-con","title":"The Great Plant-Based Con","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eWhy eating a plants-only diet won't improve your health or save the planet\u003cbr\u003eAn impressively researched, compellingly executed counterweight to the arguments so far put forward around plant-based food\u003cbr\u003e\u003cp\u003e\u003cb\u003eWINNER OF THE INVESTIGATIVE FOOD WORK AWARD AT THE GUILD OF FOOD WRITERS AWARDS 2023\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e'The most incredible book' Delia Smith\u003cbr\u003e\u003cbr\u003e'Persuasive, entertaining and well researched' \u003ci\u003eSunday Times\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003ePlant-based is best for health, go vegan to help save the planet, eat less meat.\u003c\/i\u003e Almost every day we are bombarded with the seemingly incontrovertible message that we must reduce our consumption of meat and dairy - or eliminate them from our diets altogether.\u003cbr\u003e\u003cbr\u003eBut what if the pervasive message that the plant-based diet will improve our health and save the planet is misleading - or even false? What if removing animal foods from our diet is a serious threat to human health, and a red herring in the fight against climate change.\u003cbr\u003e\u003cbr\u003eIn THE GREAT PLANT-BASED CON, Jayne Buxton demonstrates that each of these 'what-ifs' is, in fact, a reality. Drawing on the work of numerous health experts and researchers, she uncovers how the separate efforts of a constellation of individuals, companies and organisations are leading us down a dietary road that will have severe repercussions for our health and wellbeing, and for the future of the planet.\u003cbr\u003e\u003cbr\u003eTHE GREAT PLANT-BASED CON is neither anti-plant nor anti-vegan - it is a call for us to take an honest look at the facts about human diets and their effect on the environment. Shocking and eye-opening, this book outlines everything you need to know to make more informed decisions about the food you choose to eat.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40856290558049,"sku":"9780349427959","price":13.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_35665051.jpg?v=1755204556","url":"https:\/\/www.rarewaves.com\/products\/9780349427959-great-plant-based-con","provider":"Rarewaves.com","version":"1.0","type":"link"}