{"product_id":"9780349408200-the-sell","title":"The Sell","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eThe secrets of selling anything to anyone\u003cbr\u003eAmerica's No. 1 real estate broker and charismatic co-star of the emmy-nominated TV series \u003ci\u003eMillion Dollar Listing New York\u003c\/i\u003e shares the secrets of his unique approach to selling\u003cbr\u003e\u003cp\u003e\u003cb\u003e'With \u003ci\u003eThe Sell\u003c\/i\u003e, Fredrik Eklund has created the modern day \u003ci\u003eHow to Win Friends and Influence People\u003c\/i\u003e. If you're looking for how to achieve success in the 21st century, the answer is in your hands' Tom Doctoroff, CEO, J. Walter Thompson, and author of \u003ci\u003eTwitter is Not a Strategy\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eJust over a decade ago, Fredrik Eklund moved to New York City from his native Sweden with nothing but a worn-out pair of sneakers and a dream: to make it big in the city that never sleeps. Despite having no experience in real estate and no contacts, Fredrik transformed himself into the best seller in the most competitive real estate market on the planet, brokering multimillion-dollar deals for celebrities, selling out properties all over the city and charming TV audiences as one of the stars of \u003ci\u003eMillion Dollar Listing New York.\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eBlending personal stories and the expertise he's gained from his meteoric rise, \u003ci\u003eThe Sell\u003c\/i\u003e is the modern guide to becoming successful. Featuring everything from the importance of intangible factors like personality and charm, to tips and tricks for preparing, persuading and negotiating, \u003ci\u003eThe Sell\u003c\/i\u003e is a vital go-to book for anyone who wants to have an impact in his or her personal and professional life. No matter what your background is - sales rep, CEO or kitchen-table entrepreneur - this book will help you sell yourself or your brand, and lead a richer, more fulfilling life.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":56602690584950,"sku":"9780349408200","price":10.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_29820259.jpg?v=1762408987","url":"https:\/\/www.rarewaves.com\/products\/9780349408200-the-sell","provider":"Rarewaves.com","version":"1.0","type":"link"}