{"product_id":"9780349140636-influential-mind","title":"The Influential Mind","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eWhat the Brain Reveals About Our Power to Change Others\u003cbr\u003eThe new book from TED speaker and author of \u003ci\u003eThe Optimism Bias\u003c\/i\u003e, Tali Sharot, \u003ci\u003eThe Influential Mind\u003c\/i\u003e challenges the wisdom of the crowd.\u003cbr\u003e\u003cp\u003e\u003cb\u003eSelected as a best book of 2017 by \u003ci\u003eForbes\u003c\/i\u003e, \u003ci\u003eThe Times\u003c\/i\u003e, \u003ci\u003eHuffington Post\u003c\/i\u003e, Bloomberg, \u003ci\u003eGreater Good Magazine\u003c\/i\u003e,\u003c\/b\u003e \u003cb\u003e\u003ci\u003eStanford Business School \u003c\/i\u003eand more.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e'A timely, intriguing book' Adam Grant, \u003ci\u003eNew York Times \u003c\/i\u003ebestselling author of \u003ci\u003eOriginals \u003c\/i\u003eand \u003ci\u003eGive and Take\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003e'\u003c\/i\u003eThis profound book will change your life. An instant classic' Cass R. Sunstein, bestselling co-author of \u003ci\u003eNudge\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003ePart of our daily job as humans is to influence others; we teach our children, guide our patients, advise our clients, help our friends and inform our online followers. We do this because we each have unique experiences and knowledge that others may not. But how good are we at this role? It turns out we systematically fall back on suboptimal habits when trying to change other's beliefs and behaviors. Many of these instincts-from trying to scare people into action, to insisting the other is wrong or attempting to exert control-are ineffective, because they are incompatible with how the mind operates.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":31855151022177,"sku":"9780349140636","price":9.42,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_29633590.jpg?v=1725621514","url":"https:\/\/www.rarewaves.com\/products\/9780349140636-influential-mind","provider":"Rarewaves.com","version":"1.0","type":"link"}