{"product_id":"9780340918692-viral-loop","title":"Viral Loop","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eA ground-breaking, agenda-setting book that reveals the business model that has propelled the likes of YouTube, Google, Facebook and MySpace to global success.\u003cbr\u003e\u003cp\u003eYou read a book, you recommend it to a friend. That friend tells another friend. And another. until the book becomes this year's word-of-mouth sensation. \u003cbr\u003e\u003cbr\u003eThis is the first to analyze the power of the 'pass-it-on' phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the Viral Loop - the secret behind some of the most successful businesses in recent history. \u003cbr\u003e\u003cbr\u003eOutfits such as Google, eBay, Flickr and Facebook all employ the model at their core; all have seen their stock valuations skyrocket within years of forming. The genius lies in the model's reliance on replication: what's the point of using Facebook if none of your friends can see your profile, or using Flickr if you can't share your photos? Where's the joy in posting a video on YouTube if no one watches it? In creating a viral product that people want, need and desire, growth can, and will, take care of itself. \u003cbr\u003e\u003cbr\u003eFind out why the Loop will catch us all up, sooner rather than later.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40943311519841,"sku":"9780340918692","price":10.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_41495442_92c4cd5d-2f4a-4e1b-b87f-0509b8575c84.jpg?v=1780519137","url":"https:\/\/www.rarewaves.com\/products\/9780340918692-viral-loop","provider":"Rarewaves.com","version":"1.0","type":"link"}