{"product_id":"9780333613511-competitive-marketing-strategy-for-europe","title":"Competitive Marketing Strategy for Europe","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eDeveloping, Maintaining and Defending Competitive Advantage\u003cbr\u003e\u003cem\u003eCompetitive Marketing Strategy for Europe\u003c\/em\u003e is unique in its application of strategy concepts to European business. Written for the strategist, both student and manager, \u003cem\u003eCompetitive Marketing Strategy for Europe\u003c\/em\u003e identifies strategic issues attached to a range of competitive situations in case studies of more than 20 European firms.\u003cbr\u003e\u003ci\u003eCompetitive Marketing Strategy for Europe\u003c\/i\u003e is unique in its application of strategy concepts to European business. It studies the competitive positions of companies and shows how those positions can be changed through successfully applying the concepts of marketing strategy. Written for the strategist, both student and manager, \u003ci\u003eCompetitive Marketing Strategy for Europe\u003c\/i\u003e identifies strategic issues attached to a range of competitive situations in case studies of more than 20 European firms. It evaluates in detail successful and failed strategies from a variety of industries.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":57300695449974,"sku":"9780333613511","price":26.53,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_40016988.jpg?v=1771488745","url":"https:\/\/www.rarewaves.com\/products\/9780333613511-competitive-marketing-strategy-for-europe","provider":"Rarewaves.com","version":"1.0","type":"link"}