{"product_id":"9780253217615-culture-and-consumption-ii","title":"Culture and Consumption II","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eMarkets, Meaning, and Brand Management\u003cbr\u003eA follow-up to \"Culture and Consumption\", this book trades the platitudes about the consumer society for an anthropological treatment. It includes essays on homes, cars, people, and social mobility, celebrities, consumerism, self-invention, museums and the power of objects, the anthropology of advertising, and more.\u003cbr\u003e\u003cp\u003eA follow-up to Grant McCracken's groundbreaking \u003ci\u003eCulture and Consumption\u003c\/i\u003e, this new book trades the usual platitudes about the consumer society for a more detailed, exacting anthropological treatment. Each section of the book pairs a brief essay with an academic article. The essay is designed for a quick, provocative glimpse of the topic; the article provides a deeper anthropological treatment. The book opens with a broadside against the now thoroughly conventionalized attack on the consumer culture. Essays follow on homes, cars, people, and social mobility; celebrities, consumerism, and self-invention; museums and the power of objects; the anthropology of advertising; and marketing, meaning management, and value. Like McCracken's previous volume, this new book is an engaging, informative, and eye-opening foray into modern consumer culture.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":56449689321846,"sku":"9780253217615","price":16.58,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_35359268.jpg?v=1760446462","url":"https:\/\/www.rarewaves.com\/products\/9780253217615-culture-and-consumption-ii","provider":"Rarewaves.com","version":"1.0","type":"link"}