{"product_id":"9780241977682-win-or-learn","title":"Win or Learn","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eMMA, Conor McGregor and Me: A Trainer's Journey\u003cbr\u003e\u003cp\u003e\u003cb\u003eConor McGregor's trainer tells the amazing story of his long road to success in the world's fastest-growing sport\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eGrowing up in Dublin, John Kavanagh was a skinny lad who was frequently bullied. As a young man, after suffering a bad beating when he intervened to help a man who was being attacked, he decided he had to learn to defend himself. Before long, he was training fighters in a tiny shed, and promoting the earliest mixed-martial arts events in Ireland. And then, a cocky kid called Conor McGregor walked into his gym .\u003cbr\u003e\u003cbr\u003eIn\u003ci\u003e Win or Learn\u003c\/i\u003e, John Kavanagh tells his own remarkable life story - which is at the heart of the story of the extraordinary explosion of MMA in Ireland and globally. Employing the motto 'win or learn', Kavanagh has become a guru to young men and women seeking to master the arts of combat. And as the trainer of the world's most charismatic champion, his gym has become a magnet for talented fighters from all over the globe. Kavanagh's portrait of Conor McGregor - who he has seen in his lowest moments, as well as in his greatest triumphs - is a revelation. \u003cbr\u003e\u003cbr\u003eWhat emerges from \u003ci\u003eWin or Learn\u003c\/i\u003e is a remarkable portrait of ambition, discipline, and persistence in the face of years and years of disappointment. It is a must read for every MMA fan - but also for anyone who wants to understand how to follow a dream and realize a vision.\u003cbr\u003e\u003cbr\u003e'For anyone interested in following their dream to the end of the line' Tony Parsons\u003cbr\u003e\u003cbr\u003e'It kept me up well past my bedtime' Sean O'Rourke, RTE Radio One\u003cbr\u003e\u003cbr\u003e'Remarkable' \u003ci\u003eIrish Times\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e'Kavanagh is open and honest about his upbringing . The journey hasn't been easy, but Kavanagh's inbuilt determination has carried him all the way' \u003ci\u003eIrish Examiner\u003c\/i\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":31470278639713,"sku":"9780241977682","price":8.51,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_32352980.jpg?v=1737186495","url":"https:\/\/www.rarewaves.com\/products\/9780241977682-win-or-learn","provider":"Rarewaves.com","version":"1.0","type":"link"}