{"product_id":"9780241456002-brandsplaining","title":"Brandsplaining","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eWhy Marketing is (Still) Sexist and How to Fix It\u003cbr\u003e\u003cp\u003e'\u003cb\u003eIt's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment\u003c\/b\u003e' Amanda Montell, author of\u003ci\u003e Wordslut\u003c\/i\u003e\u003cbr\u003e\u003cb\u003e________________­­­­­­­­­­­­­­­­­­­­­­­\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBrands profit by telling women who they are and how to be. \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eNow they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed?\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eBrandsplaining, \u003c\/i\u003eJane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us.\u003cbr\u003e\u003cbr\u003eThey propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free.\u003cbr\u003e\u003cb\u003e________________\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e'\u003c\/b\u003e\u003cb\u003eIf you think we've moved on from 'Good Girl' to 'Go Girl', think again!' \u003c\/b\u003eProfessor Gina Rippon, author of \u003ci\u003eThe Gendered Brain\u003c\/i\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' \u003c\/b\u003eDr Aarathi Prasad, author of\u003ci\u003e Like A Virgin\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e'This book has the power to change the way we see the world' \u003c\/b\u003eSophie Devonshire, CEO, The Marketing Society and author of \u003ci\u003eSuperfast\u003c\/i\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":39323761115233,"sku":"9780241456002","price":12.27,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_34323282.jpg?v=1748830668","url":"https:\/\/www.rarewaves.com\/products\/9780241456002-brandsplaining","provider":"Rarewaves.com","version":"1.0","type":"link"}